It feels pretty convenient to pay around £10 to have access to the whole world of music so that we can connect and enjoy the content that our favourite artists have so lovingly created because, let’s face it, we all need a little music in our lives.
We need music to feel part of something, we need music to justify who we are, we need to resonate with something otherwise we’d end up being a dull rusty bell; and we don’t want that. We all want to be seen and to see the truth around us, we are so hungry for something true that sometimes after a day of endless scrolling, we feel empty and sad. Ok, here’s the truth then: £10 a month for all the human music out there is simply unsustainable, and we’ll tell you why.
All major streaming platforms pay artists on a “per-stream” basis, meaning that if a fan streams a song one time, it will get around 0,0032 pennies into the artist wallet. All things considered, it wouldn’t be too bad if only the whole song was worth something. What those streaming platforms don’t want you to know is that they only pay after the first 31 seconds of the song are played, and not every 30 second, and we think that isn’t half right.
Imagine your boss calls you and tells you that your 9 to 5 job just got downsized and from the £20 per day you used to earn, from now on you’ll be down to £3,20 per day: you must work all day but only the first two hours are retributed.
I know, you’re not stupid, and neither are we so the first thing to do would be to quit that stinky job and go do your thing somewhere else... if it existed. The highest paying streaming platform still pays around a penny per play, meaning you’d still be underpaid and half of your day you’d be working for free.
It appears no solution is possible, right? And I’m so sorry to leave you with that “you wouldn’t steal a car” bitter aftertaste, but the options are either the streaming royalties are fairly paid to artists, or artists start cranking up their numbers and make short but profitable songs, so that 100% of the effort and work is paid.
Now we want to ask you, do you think this is fair? Do you think every artist should face this condition? Would you pay more for a music subscription now that you know what lies behind the curtains of the music business? Or would you rather have the true culpable corporates pay the fair price for art?
To those of you who are still wondering when will their shiny, customisable, Impression A.I. will dispatch for their little homes, we have good and bad news:
Bad first: unfortunately our species hasn’t reached a sufficient computing power to create a device the size of a kitchen scale that infinitely creates music to your taste, and even if we had, we just couldn’t all own one.
The good news though is that Impression A.I. really is a 366-songs album created by the four piece band Royalty Instrumentality Project. We are an independent band and since June 17, 2019 we have written, recorded and produced all the songs, working 8 hours every day (yes, Sundays included), to bring you this weird and unique album at a sustainable price for us.
If you want to support us by sharing our music or buying our handmade sustainable merch, our new website is here to help you. We’re a total of 6 people, there’s no label, no fat cats, no fuss. This is Impression A.I.